→ Outdoor campaign
Rossmann is a drugstore chain with more than 5,000 stores across Europe, offering a very wide range of products: food, household items, personal care, makeup, pet supplies, and more. The variety of products you can find is so extensive that it can sometimes be difficult to define what Rossmann really is.
In this context, the campaign #CallItRossmann was born — a claim that, together with some questions, helps communicate everything Rossmann offers and solves.
Here we show the outdoor application of this campaign. Buses, billboards, and digital city lights were some of the media used.
At 4funkies, we were responsible for the campaign concept, design, and production across both print and digital formats, including art direction and photography.
