→ A modular identity designed to support change
Mentora was created to guide people through their transformation journeys. It needed a flexible brand — one able to adapt to different paths, rhythms, and personal needs.
At 4funkies, we began with the naming and developed an identity built on a modular system. Shapes inspired by food and nature combine to create a living visual language, designed to generate endless compositions while maintaining coherence.
The dynamic logo shifts with each letter, becoming the starting point of a flexible and highly recognizable visual universe.
The project included web design and development, along with a system ready to expand across multiple touchpoints: presentations, digital campaigns, social media, outdoor advertising, and editorial materials.
An identity that adapts to each person — just like the academy itself.
