Vrutal → Brand identity
Vrutal is a vegan restaurant specializing in hamburgers and cocktails. Located in Barcelona, with a first-class gastronomic proposal, at the first bite you will stop thinking whether the ingredients are of animal, vegetable or cosmic origin, you will simply enjoy.
Vrutal is a 360 degree project made by 4funkies, from start to finish, acting in all areas with a direct impact on the customer experience. We started with the naming, followed by the visual identity, and went on with the design of the local signage, the menu, the team uniforms and the packaging for delivery.
It is a modern and daring identity, not following basic design patterns, but rather behaving in a primary, bold, almost erratic manner.