Upshelf → Brand identity

Upshelf is an online tool that provides visibility and key insights for brands to improve their ecommerce performance. It has its headquarters in Canada and operates worldwide.

4funkies designed a visual identity built on the shelf concept as such, a simple but solid structure where everything is well organized and easy to find, a much appreciated value in the kind of services the company offers. And paired that with a wide range of bright colors to give the brand a digital app style. A visual language that enables to develop new communication pieces in a very consistent way.

Alongside the visual identity, 4funkies designed the Upshelf website.